Independent advisory for SME leaders

AI, Growth & Applied Innovation Advisory for SMEs

I help SME leaders identify growth opportunities, apply AI where it creates real value, and turn promising ideas into practical initiatives that can be implemented, adopted and scaled.

Book a free 30-minute fit call See the Initial Advisory Engagement

Fixed-fee first engagement · CHF 3,000 · 90-day opportunity roadmap

20+ years: Digital & technology
30+: Solution Partners managed
15 projects/year: Managed at peak portfolio level
Teams up to 20: Cross-functional coordination

What are you trying to improve?

Start from the business question, not the technology.

Grow the business

Identify where growth can come from and strengthen the system behind it — proposition, go-to-market, customer journey, content, lifecycle, channels and partnerships.

Explore Growth & Market Development

Apply AI effectively

Identify high-value use cases, redesign workflows, automate where useful and define practical rules for safe adoption.

Explore AI Adoption & Automation

Turn an opportunity into action

Assess a new product, process or technology opportunity, prioritize what matters and turn the strongest ideas into executable initiatives.

Explore Applied Innovation

How we start

A free conversation first. A structured advisory engagement only if there is a fit.

01Free first step

Free 30-minute fit call

We talk through your situation and work out whether an advisory engagement makes sense at all. No cost, no commitment — and no obligation to continue.

Book a free 30-minute fit call

02Only if there is a fit

Initial Advisory Engagement

A focused assessment to understand the strongest opportunities, constraints and priorities and turn them into a practical 90-day roadmap.

What it does

Clarifies what deserves priority, what should be tested first and which risks or constraints need to be managed before moving forward.

Outcome: a practical 90-day roadmap with clear priorities and next actions.

What you get

Assessment workshop
Opportunity, constraint & risk assessment
Written 90-day roadmap
Presentation & decision session

Fixed feeCHF 3,000

Defined scope and deliverables. Implementation support is scoped separately.

Want the details?Download engagement overview

How the engagement works

Assess
Understand the situation, opportunities, constraints and priorities.
Roadmap
Turn findings into a practical 90-day sequence of priorities and actions.
Review
Present the roadmap, discuss decisions and define possible next steps.

Need help beyond the roadmap? Implementation support, project coordination, vendor evaluation, rollout and adoption can be scoped separately when useful.

Growth & Market Development

Build a stronger system for creating demand, converting opportunities and expanding reach.

Growth rarely depends on a single campaign or channel. I work across the system that connects proposition, marketing, sales, customer experience, technology and partnerships.

Growth Strategy & Go-to-Market

Clarify where growth should come from, which customers and channels matter most, and how product, marketing and sales should work together.

Positioning · audience definition · commercial proposition · channel strategy

Customer Journey & Lifecycle

Find where prospects drop out, and make the path from first contact to repeat customer work end to end.

Conversion paths · landing and product experiences · CRM · onboarding · retention

Content & Organic Growth

Build visibility that does not depend on paid budget, and give the audience a reason to keep paying attention.

Website and landing content · search fundamentals · thought leadership · newsletters · events · community

Partner & Ecosystem Growth

Reach customers through partners and integrators rather than direct sales alone — recruiting them, enabling them, and keeping the relationship productive.

Partner strategy · recruitment and evaluation · onboarding · enablement · co-selling · channel development

Managed a regional Solution Partner ecosystem across Italy, Spain and Portugal, personally recruiting and activating 10+ partners, and supporting partner-generated pipeline of up to approximately €1M/year and regional opportunities up to approximately €1.2M.

The goal is not to optimize isolated marketing activities. It is to build a growth system where product, channels, customers, partners and operations reinforce each other.

Discuss a growth priority

AI Adoption & Automation

Move from experiments to useful, governed workflows.

I help companies identify where AI can create measurable value, redesign the workflows around those opportunities and introduce the technology without losing control of data, decisions or accountability.

IdentifyRedesignAutomateGovernAdopt

Use-case identification

Work out where AI would actually save time or improve a decision, and where it would just add another tool.

Internal knowledge · research and analysis · sales support · customer service · reporting · documentation

Workflow redesign & automation

Redesign the work around the opportunity, rather than bolting a tool onto a process that no longer makes sense.

Repetitive work · human/AI hand-offs · application integration · triggers and automated workflows

Tools, data & governance

Decide what can be used safely, what must stay private, and where a human still has to approve the outcome.

Vendor evaluation · information sensitivity · approval steps · practical usage rules

Adoption & enablement

Give the team what it needs to actually work the new way, because a workflow nobody adopts creates no value.

Training · documentation · workflow changes · knowledge transfer · capability development

Evidence from practical use

In selected AI-assisted workflows, landing-page prototyping has been completed in approximately 25–35% of the previous delivery time. In selected planning workflows, preparation moved from days to hours.

Discuss an AI opportunity

Applied Innovation

Turn promising ideas into products, processes and operational improvements that can actually be used.

Innovation creates value only when an opportunity survives contact with the real business: priorities, people, technology, constraints and execution.

My approach to innovation management is applied. I help companies move from opportunity to implementation rather than stopping at ideation.

1
Opportunity
Identify a business problem, market opportunity or relevant technology.
2
Assess
Evaluate potential value, feasibility, constraints and risk.
3
Design
Define requirements, the process or solution, priorities and success criteria.
4
Test
Use prototypes, pilots and feedback to validate assumptions before scaling.
5
Implement
Coordinate delivery, rollout and the people or technology required.
6
Adopt & improve
Enable the people involved, measure results, iterate and scale where justified.

Product innovation

Develop or improve digital products, functionality and customer-facing solutions.

Process innovation

Redesign workflows, responsibilities and supporting technology.

Operational innovation

Improve how teams, tools and systems work together.

Discuss an innovation opportunity

Specialist practice

Bitcoin Business & Technology Advisory

Alongside the three advisory pillars, this is a deep vertical specialization for companies with a specific Bitcoin-related business question — including the conclusion that no action is currently justified.

Business & strategic assessment

Understand where Bitcoin may have a relevant business role — or where it does not.

Product, security & operational context

Support business and technology decisions around Bitcoin products, self-custody, payments and operational implications.

Education & adoption

Translate complex Bitcoin concepts into practical understanding for leadership, teams, partners and users.

Explore Bitcoin advisory

Marco Giorgetti Consulting does not provide legal, tax, or investment advice. Bitcoin-related work is focused on education, business assessment, and strategic decision support.

Marco Giorgetti speaking at BTC Prague — Speaking at BTC Prague on the value of decentralization.

How I work

Practical. Risk-aware. No hype.

Business problem first

Start from the outcome or constraint, not from a tool or trend.

Evidence before scaling

Define assumptions, success measures, constraints and risks before committing significant resources.

Adoption is part of the solution

A technology or process only creates value when people can actually use it.

Execution when useful

I can stay involved through implementation and coordination when that creates value, without making a larger delivery engagement the default.

About Marco

From building digital systems to helping leaders decide what to do next.

I started close to the technology itself, building software and digital platforms. Over time my work expanded into project and product leadership, growth, sales, operations and partner ecosystems — giving me a view of both what a business wants to achieve and what can realistically be delivered.

More recently that has extended into emerging technology: applied AI used to change how work actually gets done, and Bitcoin approached as a business and technology question rather than a market one. Teaching has run alongside all of it, from university lecture halls to professional cohorts.

Today I bring those perspectives together in advisory work across Growth, AI and Applied Innovation — helping SME leaders decide what deserves priority before larger commitments are made.

More about my background

Selected track record

Digital platforms & delivery

Experience spanning software, e-commerce, SaaS, digital platforms and cross-functional delivery, moving over time from hands-on technology into project, product, commercial and operational leadership.

Ecosystem & market development

Experience building and developing partner ecosystems across Italy, Spain and Portugal, including partner selection, recruitment, enablement, co-selling, capability development and performance management.

Emerging technology & adoption

Recent work across applied AI, Bitcoin education and adoption, product and security communication, community development, workflow automation and the practical introduction of emerging technologies into real business contexts.

Is this right for you?

Transparency about who benefits most from this engagement.

Who this is for

SME owners, CEOs and management teams
Companies facing a concrete growth, AI or innovation decision
Teams with several opportunities but unclear priorities
Businesses willing to involve the people who make and implement decisions
Leaders who want a practical roadmap before committing larger budgets

Who this is not for

Companies looking only for generic training
Teams looking for hands-off task outsourcing without management involvement
People expecting guaranteed growth, AI shortcuts or miracle tools
Organizations unwilling to examine current processes and constraints
Legal, tax or investment advisory needs

Need clarity on what to prioritize next?

A free 30-minute fit call is enough to understand whether the Initial Advisory Engagement is the right first step, whether the priority is growth, AI adoption or applied innovation — or whether no project is needed.

Book a free 30-minute fit call View the Initial Advisory Engagement