About Marco

A career built across business, technology and execution.

My advisory perspective did not come from one discipline. It came from building systems, leading delivery, growing businesses through channels and partners, and putting emerging technology to work where it had to earn its place.

Professional journey

How the role evolved, and what each stage added to the advisory work.

01
Build
Software, open source, the web, e-commerce and digital platforms.
DeveloperTechnical LeadDigital Platforms
The early work was close enough to the code to understand how systems are actually put together: what an integration costs, why a data model constrains a roadmap, where a platform resists being bent into a new shape.
What it added: Technical reality that does not come from vendor documentation.
02
Lead
Requirements, delivery, clients, teams, priorities and operational responsibility.
Project ManagerProduct & DeliveryOperations
Building gave way to coordinating: turning what a business asked for into requirements a team could act on, then into something released and supported. Budgets, vendors and trade-offs came with it.
What it added: The habit of asking what changes in practice, not what sounds good in a plan.
03
Grow
Proposition, marketing, sales, customer journeys, channels and partner ecosystems.
CMOPartner ManagerMarket Development
Demand rarely comes from a single campaign. It comes from the system connecting proposition, product, channels, content, sales and partners — and running a regional partner ecosystem made that concrete.
What it added: Growth understood as a system rather than a channel speciality.
04
Explore & Enable
Professional education, capability development, AI, Bitcoin, automation and adoption.
EducatorProgram OperationsEmerging Technology
Two things in parallel. Applied AI, used to change how work gets done rather than to produce more content. And Bitcoin as a business and technology question. Teaching runs through both.
What it added: A method for introducing new technology into organisations that still have to function.
05
Advise
Where the previous chapters come together.
Advisory integrates the whole sequence: business understanding, technology, execution, growth, emerging technology and adoption. SME leaders rarely need another specialist opinion on one layer — they need someone who can hold the business question, the technical constraint and the delivery reality in view at once.
Growth & Market DevelopmentAI Adoption & AutomationApplied Innovation
Bitcoin Business & Technology — Specialist Practice

What I bring

Three combinations that are more useful together than separately.

Business + Technology

Connect business priorities with technical feasibility and implementation reality.

StrategyRequirementsPlatformsIntegration

Growth + Execution

Connect growth strategy with customer journeys, channels, partners and operations.

GTMCustomer JourneyPartnersOperations

Innovation + Adoption

Turn opportunities into solutions that people can actually implement and use.

Applied InnovationAI AdoptionEnablementChange

Selected experience

Where these capabilities were built, and in what professional contexts.

Growth & ecosystems

Akeneo

Partner Manager, Southern Europe

Built and ran a regional Solution Partner ecosystem across Italy, Spain and Portugal — scouting, evaluation and due diligence, onboarding, technical enablement, certification readiness, partner tiering, business planning, co-selling and performance management.

MageSpecialist

Marketing & business leadership

Developed the brand across multiple markets, alongside events, webinars, public speaking and content partnerships in the Magento and Adobe Commerce ecosystem.

Product, delivery & operations

mondoconv.it

Functional design through launch

Took an e-commerce platform from functional and architectural design to launch, then through several years of iteration driven by sales data, customer journey and logistics KPIs.

Digital commerce & SaaS delivery

Project and product responsibility

Business and functional analysis, requirements, scope and prioritisation, backlog and acceptance criteria, testing, release planning and post-launch verification — across Magento, Akeneo PIM, ERP, CRM and custom integration work.

Emerging technology

BitVault

Marketing & growth

Campaigns, website and landing pages, blog, newsletter, social, CRM workflows and analytics — alongside product and security communication for a Bitcoin self-custody product.

Applied AI practice

Workflow design and adoption

Introduced AI into research, analysis, planning, prototyping, documentation and automation workflows, with attention to information sensitivity, human approval and practical usage rules.

Education & enablement

Plan B Network Biz School

Programme design and teaching

Designed and coordinated educational programmes and learning paths, worked as lecturer and trainer, and built content partnerships for professional cohorts.

Politecnico di Torino

Guest lecturer

Lectured on open-source business development to Executive Master students.

Education, training & speaking

Education and training have been a recurring part of my work, particularly where complex technology needs to become understandable, usable and adoptable by professionals, partners and business leaders. Public speaking extends the same capability to larger audiences and industry conversations.

Marco Giorgetti lecturing at Politecnico di Torino — Lecturing on open-source business development to Executive Master students.

FLOSS practice workshop at Plan B Network Biz School — Teaching technology and open-source practice to professional cohorts at Plan B Network Biz School.

Marco Giorgetti speaking at BTC Prague — Speaking at BTC Prague on the value of decentralization.

How this became advisory

SME leaders rarely lack ideas. What they lack is a way to judge which direction deserves priority and resources, what the technology can realistically do, and how an initiative gets from decision to something people actually use.

That judgement needs the business question, the technical constraint and the delivery reality held in view at once. Working across all three is what makes it possible.

Need clarity on what to prioritize next?

Book a free 30-minute fit call See the advisory pillars